14.11.2008

A new increase in tariffs for universal postal services is expected

As it became known from reliable sources the National Regulation Committee for Ukrainian communications had approved the project of limit rates for universal postal services. According to this document, since January 1, 2009, the cost of sending a non-registered letter up to 20 g will increase by 80% and a non-registered postal packet up to 100 g – by more than 58%.

14.11.2008

Express-delivery: growth with a speed of the express

The market of express delivery in Russia is growing at a very fast pace: by 30 – 40% per year. It can be explained by the fact the market hasn’t formed yet and it has not passed the phase of intensive growth. The growth of demand of physical entities also influences the dynamics – this segment will predetermine the further market development. It is assisted by the development of distance selling, Internet-trade, large trading networks.

14.11.2008

Need OSAGO? Send SMS!

“i-Free” Company has started cooperation with “Strakhovie Garantii” Financial Group, which is one of the largest Ukrainian insurance companies. Within this cooperation “i-Free” Company developed and launched a service allowing quickly and easily completing the obligatory car-insurance policy OSAGO by means of a mobile phone.

14.11.2008

Hypermarket network “O’key” is sending out food parcels

An unexpected parcel was waiting for the editors of “DELO” Newspaper at the reception. In the “addressee” column there was: “Your distant relative”. The content of a bright –yellow box consisted of a sugar package and a buckwheat package. Satirical mindset of editorial staff immediately called this parcel “an anti-crisis ration”. And this is quite logical taking into consideration threatening forecasts about forthcoming tough winter for the Ukrainians.

13.11.2008

TNS launches retail practice, hot products list

Media and marketing intelligence firm TNS, which was recently acquired by WPP Group, has launched a new retail and consumer products practice.

12.11.2008

DHL to slash 9,500 US jobs

In order to meet its financial goals, Deutsche Post World Net, parent company of DHL Express, today said it will discontinue its US-only air and ground services, resulting in the loss of 9,500 jobs. The move will allow the U.S. Express business to cut its operating costs from $5.4 billion to under $1 billion - a drop of more than 80%.

31.10.2008

New viral campaign from Sony Ericsson

Sony Ericsson is launching an integrated campaign to promote its new Walkman handset in the run-up to Halloween.

31.10.2008

DMA Announces Partnership with China Direct Mail Association

The Direct Marketing Association (DMA) today announced a partnership with the China Direct Mail Association (CDMA), which is owned by the China Post, to promote business development in light of the economic globalization and blooming direct mail business across China.

News history
News in RSS format

20.08.2008

Forecast of DM branch development in Ukraine in 2008 Researches

“OS-Direct” Marketing Group and the Ukrainian Direct Marketing Association announced their forecast of DM market development in 2008. According to the assessment of the Vice-President of the Ukrainian Direct Marketing Association Valentin Kalashnik, this year the volume of DM market will make up $200 mln. with the VAT.

20.08.2008

The market volume of direct marketing and distance selling in Ukraine in 2007 Researches

The Ukrainian Direct Marketing Association and “OS-Direct” Marketing Group present an annual survey of quantitative and cost dimensions of the Ukrainian DM market.

28.07.2008

Top Ten Direct Mail Mistakes Direct Marketing

I’ve been writing this column for some time now and we’ve been talking about all the good things direct mail can offer. In order to make a direct mail campaign work, it’s important to avoid common pitfalls. Mistakes can be in your copy, your list, and even on what you put on your envelope. Here are ten common mistakes people make that sabotage sales.

17.07.2008

The 12 Most Common Direct Mail Mistakes... And How To Avoid Them Direct Marketing

Successful direct mail doesn’t depend on fancy, four-color design or “creative” copy. Business-to-business marketers, seldom track response or test one mailing piece or list against another. As a result, they repeat their failures and have no idea of what works in direct mail—and what doesn’t. A mistake.

10.10.2007

Marketers look to teach mailers and vice versa at DMC luncheon Direct Marketing

New York — At the Direct Marketing Club of New York’s March luncheon, questions were raised concerning how mass marketers can teach mailers about direct marketing and, in return, how marketers can sell direct response to mass marketers.

10.10.2007

DMA E-Mail Marketing Council: new name, focus Direct Marketing

The Direct Marketing Association has renamed the Council for Responsible E-Mail the E-Mail Marketing Council and expanded its approach to supporting e-mail marketers.

10.10.2007

«DM Days in Ukraine»: from the point of view of the Grand Jury Direct Marketing

On May 24-25 at the International Business Forum «Direct Marketing Days in Ukraine»-2007» the leading experts of profile companies and business leaders will discuss the most topical questions related to the direct marketing development and efficiency growth. As of today the event of such format is unique on the territory of the CIS and Eastern Europe. Traditionally the organizer of the Business Forum is “OS-Direct” Marketing Group.

10.10.2007

Direct Marketing industry in Ukraine 2006. Review of this branch and development prospects. Researches

First of all, let’s concretize what is meant and what branches form that thing, which has been above-mentioned as “industry”. Business which has more or less close relation to the term “DM” can be divided into several branches.

10.10.2007

You and I are of the Same Breed Direct Marketing

«Black Belt in Direct Marketing» (the first place) in the category «Telemarketing» of the contest of direct marketing projects “Direct Hit 2007”.